MSCMySchoolCoach

Our story

Built by a parent coach,
for parent coaches.

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Like thousands of other parents across Australia, I put my hand up to coach my kid's team — and then realised I had absolutely no idea what I was doing.

Every week was the same routine: a Sunday night scramble trying to remember drills from when I played, searching for “fun games for kids”, and hoping I'd come up with enough to fill an hour without the kids losing interest in the first ten minutes.

I knew I couldn't be the only one. Across AFL, netball, soccer, basketball, cricket and more, thousands of mums and dads volunteer every season — not because they're experts, but because someone has to, and they love their kids. They deserve better than scrambling for drills the night before.

So I built MyKidsCoach — a tool that builds a complete, age-appropriate training session in under a minute. Every plan is structured around the official frameworks from Australia's sporting bodies (AFL, Netball Australia, Football Australia, Basketball Australia and more), written in plain English, with exactly what to say and do, step by step.

No jargon. No assumptions you've played the sport before. Just a clear plan, a few coaching cues, and a session the kids will actually enjoy.

MyKidsCoach is built and run from Victoria, Australia. It's still early days — I'm building this one feature at a time, often based directly on feedback from coaches using it. If something's not quite right, or there's a feature that would make your Saturday mornings easier, I'd genuinely love to hear from you.

— James, Founder

Ready to walk onto the field prepared?

Build my first plan free →